by Sean Croxton
I remember it like it was yesterday.
Those silly antacid commercials with the man rubbing his chest after a meal, only to be saved by an artificially fruit-flavored chewable that made me wish I had heartburn.
Or the Major League pitcher asking how do you spell relief…
Why these commercials came on during my after school cartoons will always be a mystery.
It’s as if I was being brainwashed from an early age to believe that stomach acid was the root of all things evil.
Come to think of it, Tums and Rolaids were like gateway soft chews to us kids who would later opt for the harder over-the-counter and prescription drugs to combat acid overflow.
Then again, stomach acid decreases with age. So if excess acid is really the cause of GERD and heartburn, targeting eight year olds might be a good idea.
Think about that for a second.
You see, the TRUTH is that ninety-percent of the time heartburn is not a matter of excessive stomach acid but rather too little.