The Dorito Effect: The Surprising New Truth About Food and Flavor.
Guest: Mark Schatzker
I’m almost ashamed to say this.
But there’s a very good chance that a real foodie like me has never actually tasted real food.
And there’s a strong possibility that you haven’t either. Check this out…
Back in March of 1948, a man by the name of Doc Pierce offered a prize of $10,000 to the person who could breed what he called The Chicken of Tomorrow.
This “perfect” large-breasted chicken would be judged on how fast it grew, how feed-efficient it was, and how closely it resembled wax models created by Pierce himself.
But Pierce and his judges ignored one important thing…