by Sean Croxton
Dean Dwyer is a Professional Human Being.
And then some.
Anyone who can take books like Rework (about streamlining success and increasing productivity for entrepreneurs and small businesses), Good to Great (about how companies achieve enduring greatness), and Against All Odds (the autobiography of James Dyson, the inventor of the Dyson vacuum) and apply them to fat loss and personal transformation is my kind of guy.
Diet books will only take you so far, my friends.
So last night, I skipped the Lakers game and read Dean’s new book entitled Make Shi(f)t Happen: Change How You Look by Changing How You Think. Actually, I didn’t just read it. I inhaled all 268 pages of it cover-to-cover.
Was it good?
Heck yeah it was good! Rarely do I ever read a book straight through. But when Dean shared the epiphany he had after 25 years of eating “healthy” while still carrying around an extra 50 pounds of body fat, I was hooked.
In Dean’s words…
“There was no reason to believe that this time around would be different, and yet I couldn’t shake the feeling that I was onto something this time because my epiphany focused not on how to lose weight, but rather on how to think about weight-loss. Twenty-five years of doing “stuff” hadn’t worked. This time I needed to be different, and in order for me to be different, I needed to think different.”
Word up, Mr. Dean.