by Sean Croxton
Marathons were never my thing.
This body of mine wasn’t built to withstand prolonged bouts of enduring physical or mental activity.
At some point I break down, literally crushed by yet another attempt to go against the very nature of who I am.
Such was the case during the final week of our SexyBack Summit festivities — Webinar Week, we called it.
I won’t solicit your sympathy with untold stories of the behind-the-scenes madness that accompanies a 3-week online event launch. Though, I can honestly say that I have a newfound sense of compassion for entertainers who cancel appearances due to “exhaustion”.
That sh*t is real, y’all.
Note to self: Hire a customer service team for all future online events, and nix the whole Webinar Week idea. You live, you learn.
Once SexyBack ended and I finished my Dark Side of Fat Loss presentation at Saint Mary’s College the following week, I submerged myself into what I hoped would be two weeks (it turned out to be a month) of nothingness.
I woke up without an alarm, saw just about every summer movie worth seeing, rented jet skis, went to the county fair, rediscovered Hulu and Netflix, read novels that had nothing to do with health, and uncovered this really awesome thing called EDM, or electronic dance music.
Glow sticks, anyone?
Apparently the plan was to completely remove myself from all things Underground Wellness and allow my evidently drained batteries to recharge to full power. Yet my mind always seemed to drift back to this blog, my vacationing brain endlessly peppered by a single unavoidable question:
What the heck are you doing here?
No, I don’t mean here on Earth — I think I’ve got that one figured out — but here on this blog.
Let’s be real. Over the past 18 months or so, this blog has gone in so many different directions it’ll make you dizzy.
It’s become a place with no real identity, where I cover everything with an affiliate commission tied to it — New Year’s cleanses, brain power summits, muscle building books, personal development and internet marketing courses — while at the same time standing for nothing.
I mean, what ever happened to the guy who took a 90-minute presentation on the bitter truth about sugar and turned it into a bite-sized 12-minute video that everyone could swallow?
Or the guy who banged on Oprah for going all hypocrite and buying everyone in the country a nutritionally disastrous fast food meal?
Or the guy who literally sparked the Just Eat Real Food (JERF) movement with his fingertips while unloading his frustrations about the at times ridiculousness of the foodie blogosphere?
I’ll tell you what happened…
What was once a blog with a business on the side at some point became a business with a blog on the side.
Did I sell out?
No, I wouldn’t say that.
Everything I’ve ever promoted on this site, to the email list, or via the podcast or social media has added value to the lives of those who placed their orders.
Plus, I take much pride in doing my part to support my fellow bloggers who earn their livings by producing valuable e-courses and info products for people who need them. And it’s something I’ll continue to do, just nowhere near as often.
So selling out has nothing to do with anything.
Things went off the rails when the thoughtfully creative content that made Underground Wellness popular took a back seat to weekly product-centered blog posts and sales pitches disguised as radio shows.
When the promo calendar became the editorial calendar.
It’s time to turn back the clock and restore this community to what it was intended to be when I posted my first YouTube video way back in 2006 — an edu-taining hub for truth in health and wellness. Not a shopping center.
Read. Think. Simplify. Share. Engage.
That’s my job.
It’s good to be back.