“There is no reason in 2008 to do ((stuff)) you hate.”
Of all of the personal development and business talks I’ve ever watched, this simple and slightly-profane declaration from one Gary Vaynerchuk six years ago probably had the most lasting impact on the direction I would take in my life.
Because life is way too short to spend one-third of our waking hours doing intolerable ((stuff)) that numbs our spirit in exchange for “security”.
I know what you’re thinking: The economy isn’t what it used to be, Sean.
I couldn’t agree with you more. And that’s because the economy isn’t what it used to be.
We are no longer living in the days of our grandparents, when a high school diploma punched your ticket to a job at the factory.
Or the days when a college education imparted at least some assurance that a job was waiting on the other side of the commencement stage.
Nope, those factory jobs are on the other side of the ocean. And the college grad has been replaced by the electronic voice that asks me what I want but can’t understand me when I say it and then hangs up on me, but not without that aggravating “goodbye”.
The days we are living in today are the ones when a guy writes an e-book on teaching a parrot how to talk and becomes a millionaire.
It was the first video I’d ever made on YouTube, way back in 2007 — all about the mathematic model of fat loss. Burn more calories than you take in and you’ll lose fat. Take in more calories than you burn and you’ll pack on the pounds.
I even brought props. To drive home my point, I held up a rubbery, yellowish model of a pound of fat. Then for comparison, I held up a pound of muscle. If my memory serves me, I went on to explain how adding a pound of muscle will help you burn an extra 50 calories per day.
Be sure to hit the weights, oh YouTube people. Those calories really do add up!
I clicked the “upload” button and a few hours later returned to my account to find hundreds of comments and “thumbs up” from people around the world who seemed to enjoy the way I explained things.
That was the day that my life completely changed. As a rather shy, socially-anxious personal trainer at the time, I was instantly hooked on my newfound ability to connect with people all the way on the other side of the globe through video.
At the same time, I had no idea that the information I was so righteously espousing to my subscribers was totally and completely wrong.
The mathematical model of fat loss was a myth. And there was absolutely no scientific evidence proving that a pound of muscle burns 50 calories a day. None.
I wasn’t teaching, I was repeating — literally parroting what some “authority” (most likely one of my college professors) had so confidently parroted to me.