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Posted by in wellness

Lessons from the No on Prop 37 Vote.

by Sean Croxton

We gave it a shot.

For over a year, hundreds — if not thousands — of brave, passionate organizers and volunteers stepped into the ring with Goliath.

They gathered the requisite signatures, secured a spot on the ballot, and spread the word to any voter who would listen.

Then last night, with our collective fingers and toes crossed, we waited, hoping that a majority of Californians valued their right to know.

They didn’t.

Apparently 55% of my State’s populace doesn’t mind being part of our nationwide food experiment.

The people have spoken. And this time they chose to consume genetically-modified foods.

Congratulations, Goliath.

I can’t say that I was surprised by the result. Certainly disappointed, but not surprised.

The day I saw my first No on Prop 37 television commercial, I knew we were in trouble. The commercial claimed that a Yes vote would increase food prices, that the argument against GM foods was unscientific, that just about every newspaper in the State had endorsed a No vote.

Not once did I a see a pro-37 commercial to counter the above claims. Then again, I don’t watch a whole lot of TV.

Commercials cost money, and Goliath has deep pockets.