by Sean Croxton
Check this one out…
In the UK, food products containing petroleum-derived dyes require warning labels due to research linking certain shades of yellow to odd behaviors like children bouncing off of walls and running with scissors.
So to avoid having to slap a “you’re a bad parent if you buy me” sticker on one of their best selling products, Kraft Foods went out of its way to cook up a special dye-free version of their Mac & Cheese for their UK customers.
But here’s where it gets weird. Despite being fully aware of the hyperactivity problems linked to the chemical additives lurking inside of their Spongebob-by boxes of neon macaroni evidently marketed to children, Kraft kept peddling them here in the States.
Sounds pretty darn yellow, if you ask me.
From what I hear, put side-by-side in a lineup the reformulated UK version and the crack-for-kids American model are pretty much like twins, virtually identical in appearance and taste.
When a couple of my favorite real foodie bloggers, Vani Hari and Lisa Leake, took action and gathered over 250,0000 signatures from concerned customers demanding that Kraft remove all artificial dyes from their mac and cheese products, the company crossed their arms and refused to budge. Evidently we Americans can handle our yellow dye #5 better than our friends across the pond.