Tag Archives: Artificial Flavors

Posted by in podcast, wellness

Podcast #329:
The Dorito Effect: The Surprising New Truth About Food and Flavor.

Mark Schatzker

Guest: Mark Schatzker

I’m almost ashamed to say this.

But there’s a very good chance that a real foodie like me has never actually tasted real food.

And there’s a strong possibility that you haven’t either. Check this out…

Back in March of 1948, a man by the name of Doc Pierce offered a prize of $10,000 to the person who could breed what he called The Chicken of Tomorrow.

This “perfect” large-breasted chicken would be judged on how fast it grew, how feed-efficient it was, and how closely it resembled wax models created by Pierce himself.

But Pierce and his judges ignored one important thing…